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Imaginarium Studios is a virtual production studio formed in 2012 by actor and director Andy Serkis and film producer Jonathan Cavendish. It applies and develops performance capture and virtual production tools to create digital characters for film, television, games, AR, VR and mixed reality. The company operates from Pinewood Studios and Trilith Studios. A new performance capture volume was opened in partnership with SIDE at their studio 1 booth at Tileyard, kings Cross.
The studio is led by CEO Matt Brown, who has been with the company since 2016.
In 2015, Imaginarium Studios worked with Coldplay to create the music video for their track "Adventure of a Lifetime", directed by Mat Whitecross. In 2023, Imaginarium Studios worked with Spotify to capture Stormzy performing tracks from his album, This Is What I Mean, the data was used to create a digital in-app concert experience with Rockstar Energy Drink.
In May 2023, The Imaginarium Studios became a Cinesite partner company. Cinesite provides services to the media and entertainment industries, including VFX and animation. In January 2024 the studio revealed its new brand identity.
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